Tuesday, July 22, 2014

like pink salt, almond milk is strictly for suckers


motherjones |  Now, I get why people are switching away from dairy milk. Industrial-scale dairy production is a pretty nasty business, and large swaths of adults can't digest lactose, a sugar found in fresh dairy milk. Meanwhile, milk has become knit into our dietary culture, particularly at breakfast, where we cling to a generations-old tradition of drenching cereal in milk. Almond milk and other substitutes offer a way to maintain this practice while rejecting dairy. (Almond milk has been crushing once-ubiquitous soy milk, perhaps partly because of hotly contested fears that it creates hormonal imbalances.)

All that aside, almond milk strikes me as an abuse of a great foodstuff. Plain almonds are a nutritional powerhouse. Let's compare a standard serving (one ounce, about a handful) to the 48-ounce bottle of Califia Farms almond milk that a house guest recently left behind in my fridge.

A single ounce (28 grams) of almonds—nutrition info here—contains six grams of protein (about an egg's worth), along with three grams of fiber (a medium banana) and 12 grams of monounsaturated and polyunsaturated fats (half an avocado). According to its label, an eight-ounce serving of Califia almond milk offers just one gram each of protein and fiber, and five grams of fat. A bottle of Califia delivers six eight-ounce servings, meaning that a handful of almonds contains as much protein as the mighty jug of this hot-selling beverage.

What this tells you is that the almond-milk industry is selling you a jug of filtered water clouded by a handful of ground almonds. Which leads us to the question of price and profit. The almonds in the photo above are organic, and sold in bulk at my local HEB supermarket for $11.99 per pound; this one-ounce serving set me back about 66 cents. I could have bought nonorganic California almonds for $6.49 per pound, about 39 cents per ounce. That container of Califia, which contains roughly the same number of nonorganic almonds, retails for $3.99.

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